Performance & Change Enablement · Sales Enablement · QMS

Jelmer Pronk

Ten years building training functions, sales enablement programs, and quality management systems — from instructional design to facilitation to the scorecards that prove it worked.

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Jelmer Pronk

Sydney, Australia · Open to remote & hybrid

Jelmer Pronk

Performance & Change Enablement Leader — Sales Enablement, Instructional Design & QMS

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Jelmer Pronk

Profile

Performance & Change Enablement Leader

1,000+
Training sessions facilitated across virtual, face-to-face, 1:1 & large-group formats
75%
Faster new-hire ramp, 12 weeks down to 3
90%+
Quality score under a QMS built from scratch, from a 70% baseline
10+
Years building L&D, sales enablement & QMS functions

Performance and Change Enablement Leader with over a decade of experience designing enterprise-wide training programs, operational capability frameworks, and quality management systems across customer service, claims management, retail, B2B services, and tech. A master facilitator who has delivered 1,000+ sessions across virtual, face-to-face, and large-group formats. Expert in conducting deep training needs analysis, building instructional design blueprints, and driving structured change management to lift frontline productivity.

Currently leads a 6-person national training team optimizing performance for a 170-person workforce, successfully slashing new-hire time-to-competency from 12 weeks to 3 weeks (a 75% reduction) while boosting 12-month employee retention by 30%. A proven track record of elevating customer satisfaction and operational compliance, including building a quality management system from scratch that raised performance scores from 70% to 90%+, and scaling e-learning accreditation programs for a global platform with 5,000+ user accounts.

Competencies

Core skills

Grouped by what they let a business do.

Collaboration and capability building

Human Capability & Behavioral Frameworks

Change Management (ADKAR)Coaching & Performance ModelsCustomer Experience (CX) & Soft SkillsCommercial Sales MethodologiesFair & Compliant Performance Management

Learning Architecture & Design

Instructional Design & Software AdoptionCurriculum & Onboarding DesignTraining Needs Analysis (TNA)Certification & Accreditation Pathways

Delivery & Scalable Facilitation

Global Train-the-Trainer ProgramsMultimodal Facilitation (VILT / ILT / 1:1)E-Learning & Digital Content StrategyPublic Speaking & Stakeholder Presentation

Technical Operations & Automation

Workflow Automation (Power Automate)Automated Browser BotsBusiness Process Improvement (Lean Six Sigma Green Belt)Quality Management Systems (QMS)Voice of Customer (VoC)

Tools & Technology Ecosystems

AI Agents & Intelligent AutomationNo-Code & AI-Assisted DevelopmentArticulate 360 (Storyline, Rise)Camtasia & CanvaSAP Litmos, Docebo & LMS PlatformsEmployment HeroSalesforce (Mission Control)Microsoft 365, SharePoint & Power AutomateNintex Promapp

Leadership & Stakeholder Management

Team Leadership & CoachingPerformance ManagementStakeholder & Cross-Functional CollaborationEmployee Engagement & Retention

Career Pathway

Five roles, one continuous build

Instructional design, sales enablement, and quality systems, each role built on the one before it.

05
• In progress

Head of Sales Training ANZ

Peninsula Australia (formerly Employsure)
Sydney, Australia · Nov 2022 – Present · On-site

Peninsula Australia provides workplace relations, HR, and WHS advisory services to 30,000+ small and medium businesses across Australia and New Zealand.

Jelmer Pronk speaking at a Peninsula Australia event at Crown
Live event — Crown, Melbourne"Keep staff safe & build a strong culture for sustainable small business growth"
  • Lead a team of 6 trainers delivering a national sales enablement program for 170 sales staff (70 field-based BDMs, 100 phone-based reps) selling subscription-based advisory services to SME clients.
  • Facilitate onboarding, workshops, and 1:1 coaching across virtual and in-person formats.
  • Conducted a training needs analysis and redesigned the new-hire onboarding curriculum and competency framework, cutting time-to-competency from 12 weeks to 3 weeks, a 75% reduction.
  • Built a tiered coaching and certification pathway for reps and trainers, lifting 12-month retention by 30%.
  • Built and maintain a quality assurance framework including QA scorecards and certification audits used to track trainer and rep competency and inform ongoing curriculum updates.
  • Manage trainer team capacity planning, content standards, and delivery quality across field and phone sales channels nationally.
  • Built 3 automated workflows using Microsoft Power Automate, saving 20+ days of administrative work per workflow per year, alongside automated browser bots to eliminate repetitive operational tasks.
  • Designed and deployed multiple custom AI agents to support training session design, content generation, note-taking, meeting summaries, and email drafting across the team.
04
✓ Completed

Learning & Enablement Manager

Aprika Business Solutions
Remote · Jun 2022 – Dec 2022

Aprika Business Solutions builds Mission Control, a project management and PSA platform built natively on Salesforce.

  • Designed two e-learning accreditation programs (15 modules each, 30 total) covering Mission Control end to end, from initial setup through advanced configuration.
  • Produced multi-format content for each module, including Articulate 360 and Camtasia video walkthroughs, live cohort training sessions, and written reference guides, to suit different learning preferences across the customer base.
  • Built role-based learning pathways mapped to the platform's distinct user roles, based on a review of customer usage patterns.
  • Established the instructional design framework, module structure, and content standards used across the accreditation suite, ahead of a planned company-wide rollout to the existing customer base.
03
✓ Completed

Senior Sales Trainer ANZ

Ergomotion
Remote · Jan 2021 – May 2022

Ergomotion is a mattress componentry and adjustable bed-base manufacturer, supplying major retailers and mattress brands across Australia, New Zealand, and parts of Asia.

  • Delivered in-store training to retail sales staff across the AU/NZ mattress retail network, averaging 3 store visits per day.
  • Certified around 60 BDMs from partner mattress suppliers as trainer-of-trainers, extending program reach to in-store staff and end customers.
  • Conducted a training needs analysis and built the company's first formal sales training program from scratch, establishing a competency framework and identifying learning objectives and skill gaps across the sales network.
  • Led the change management to online training: selected and implemented the Litmos LMS, built e-learning modules, and introduced virtual delivery formats for sessions across Australia, New Zealand, and Asia-based accounts.
02
✓ Completed

Learning and Development Specialist

Compass
Sydney, Australia · Apr 2016 – Nov 2020
  • Built training programs from the ground up for 40 claims service staff and 25 debt recovery agents, plus three leadership workshops for 11 leaders, covering capability mapping, learning pathway design, content development, instructional design, and facilitation of group workshops and 1:1 coaching.
  • Designed and built a quality management system from scratch: identified critical QA checkpoints across claims and debt recovery processes, built Excel-based scorecards for quality data capture and reporting, and established the governance framework for ongoing assurance.
  • Raised quality scores from 70% to 90%+ under the new QMS.
  • Cut new-hire time-to-competency by 25% through the redesigned learning pathways.
  • Led Lean process-improvement projects using Lean principles, reducing processing time and cost while raising customer satisfaction.
01
✓ Completed

Three Roles, One Foundation

Transcom
Groningen, Netherlands · Feb 2012 – Dec 2015
Customer service and relationship building

Transcom in the Netherlands is where my professional journey truly began. I started there during university as a customer service representative, and within five months, I was promoted to Team Leader, managing a team of up to 25 reps. We were operating the outsourced technical helpdesk for Apple, reporting directly into their European head office in Ireland. Leading a team in that high standard environment helped me realize that my real passion lay in people development. I had previously run music workshops for schools, so the transition into professional training felt completely natural.

When a training role opened up, I leapt at it. I began onboarding new hires and coaching existing reps, quickly progressing to Senior Facilitator. Working with a brand like Apple meant learning from the absolute best. They sent me to their head office for rigorous, specialized development, where I earned certifications in advanced train the trainer methodologies, virtual delivery, and performance coaching. This built a strong baseline for my facilitation skills and instructional design knowledge.

Because our site performed so well, our team was selected to support Apple's global expansion by launching new international branches. I was put into an elite startup squad sent out to build new sites from the ground up. While others handled the operational logistics, my mission was to establish the human capability. I traveled to multiple countries, training their new staff, upskilling their coaches, and certifying their local trainers to ensure the brand's high standards were maintained globally. It was an incredible experience that solidified my ability to walk into any environment, build capability, and scale success.

Technical & Soft Skill Trainer · Dec 2012 – Dec 2015
  • Selected by Apple's European head office to pivot from operations into a dedicated training and enablement function, building a world-class baseline in instructional design and performance coaching.
  • Handpicked for an elite global startup squad to launch new international branches, owning the human capability framework, onboarding new staff, upskilling local coaches, and certifying regional trainers to protect Apple's high brand standards.
  • Certified 10 operational leaders and 5 new trainers in advanced facilitation methodologies, scaling internal training capacity.
  • Designed and delivered comprehensive technical and soft-skill onboarding programs for around 25 new hires per quarter in high-volume, three-week cohorts.
  • Completed rigorous, specialized development directly through Apple's experts in Ireland, earning certifications in advanced virtual delivery, train-the-trainer methodology, and performance coaching.
Team Leader · Oct 2012 – Dec 2015
  • Promoted within five months to lead, mentor, and optimize a high-performing technical support team under Apple's outsourced helpdesk model.
  • Managed a frontline team of 10 to 24 customer service representatives, directly overseeing productivity, quality assurance, and key performance metrics required by Apple's head office.
  • Built an operational culture centered on employee retention and growth, actively coaching reps on soft skills and technical capability, creating a pipeline for internal promotions.
  • Led continuous process-improvement initiatives and designed targeted incentive programs that boosted team motivation, engagement, and operational efficiency.
Technical Advisor · Feb 2012 – Oct 2012
  • Provided high-tier technical support and exceptional customer service for Apple's computer and mobile device users across Europe.
  • Maintained premium quality scores and deep procedural knowledge, leading to a promotion to Team Leader within the first five months.
Foundations — before this pathway began

Founder, School of RocknRoll (2010–2013) — designed and delivered music production and songwriting workshops for schools and youth centers.

Sales Agent, Custom Connect BV (2007–2011) — telemarketing and customer service during tertiary studies.

Credentials

Education & certifications

MBO Level 4 Diploma

Noorderpoort College — Commerce, Fashion & Design
2001 – 2006

Highest tier of Dutch secondary vocational education (EQF Level 4), providing direct entry to bachelor's-level study.

Propaedeutic Certificate

Hanze Hogeschool — Bachelor's Programme, Popular Culture & Marketing
2006 – 2011

Certified Apple Instructor

Learning & Development — Apple
2012

Certified Apple Virtual Instructor

Learning & Development — Apple
2012

Certified Apple “Train the Trainer” (T4) Instructor

Apple
2014

Lean Six Sigma Green Belt

SA Partners
2018

Process Management and Documentation

Nintex Promapp

Manage People Effectively

Australian Institute of Management
Dec 2019

Vision

What I’m building towards

Vision and next chapter

I am not looking for a place to just maintain an existing playbook. I am looking for my next long-term home, a business where developing people is recognized as the ultimate strategy for achieving company goals.

My passion is the human engine of a business. I get excited about taking a scaling or changing environment and sinking my teeth into the metrics that actually move the needle: slashing time to competency, lifting employee retention, protecting revenue, and boosting frontline productivity.

Because of my diverse background across tech, compliance, and retail networks, I have a unique perspective on how adults learn and adapt. For me, learning design is always paired with structured change management. Whether I am building an internal framework or delivering outsourced training solutions for other businesses, I apply structured change management frameworks, including the ADKAR model, to ensure people do not just receive information, but actually adopt new behaviors.

I am wired for the team. My background in competitive, team-based sports shapes how I show up at work. I thrive on deep collaboration, high energy, and shared victories. I am looking to partner with founders and leaders whose commitment to employee growth is felt in the culture every day, not just written on a website.

My goal over the next five years is to step into a Director level capacity where I can strategically influence how a business empowers its people. If your organization plays to win, values authentic human connection, and is ready to build a world class environment for its staff, then our goals are completely aligned.

Get in touch

Open to remote & hybrid Learning & Development roles.

Jelmer Pronk
Facilitation and training delivery Peninsula Australia — Head of Sales Training ANZ

Moving from a completely remote, solitary role to the high-energy environment at Peninsula was an exciting shift for me. When I stepped into the Head of Sales Training role, I quickly realized I had a massive blank canvas. There was not a structured onboarding program, the existing learning materials and PowerPoints were outdated and misaligned, and different teams were tracking performance in separate silos. In a fast-paced business where change is constant, this lack of structure was a bottleneck.

I used my background to systematically rebuild the foundation. I started with the phone-based inside sales team, redesigning the curriculum to align directly with our commercial goals, elevating the delivery standards of our trainers, and introducing unified quality assurance scorecards. This meant trainers, coaches, and leaders were finally speaking the same language when developing our people.

Once the inside sales engine was running smoothly, I turned my attention to the field sales team. They needed the same clarity but across a decentralized network. To fix the issue of critical information being buried in old emails and disjointed files, I built a centralized online learning portal and knowledge base from scratch. I wanted the team to have an authentic, reliable source of truth. It worked so well that multiple departments across the company still use it today.

Throughout my entire time at Peninsula, I have always been hands-on, regularly delivering training, running workshops, and coaching staff directly. Over the last year, as our recruitment scaled and induction numbers spiked, face-to-face facilitation became my primary focus. Because I had already organized, created, and automated most of our backend admin tasks, I was able to step into the trenches to handle these high-volume induction cohorts myself. Being in the room gave me incredible firsthand insight into how our people learned, allowing me to refine our programs on the fly while sharpening my own facilitation skills.

Having successfully brought structure to the chaos, built a team of high-performing trainers, and created a sustainable learning ecosystem that runs seamlessly, I am ready for my next challenge.

Technology and digital platform work Aprika Business Solutions — Learning & Enablement Manager

I joined Aprika because I wanted to pivot into the tech space, combining my learning design skills with my natural affinity for technology. The goal was to build three distinct online accreditation programs from scratch, targeted at end users, administrators, and super users for their Salesforce native platform, Mission Control.

My day to day focus was mapping out these learning pathways and writing the curriculum. The work itself was engaging, and the team was great, but the fully remote setup was highly isolated. Communication across the business was limited, and there was almost no day to day interaction with stakeholders, clients, or other staff. I quickly realized that as a trainer and enablement professional, I need collaboration and human connection to thrive and deliver my best work.

Even though the business was satisfied with my output, I knew it was not the right cultural fit for my personality, so I made the decision to keep my time there short. I believe in leaving every company better than I found it, and I did. I delivered a complete, fully functional accreditation program before I left, giving the business a strong foundation and a proven blueprint to build the remaining programs from.

Large group training delivery Ergomotion — Senior Sales Trainer ANZ

I joined Ergomotion to build a dedicated sales training function from the ground up. Before I arrived, some enablement was handled out of the US head office, but it lacked the structure that only an experienced learning professional could provide. I stepped in to establish their first formal training program, which included launching a new e-learning platform shared with both corporate partners and end users.

A massive part of this role was executing on the ground. I traveled extensively across Australia and New Zealand to visit retail stores, averaging three visits a day to train frontline retail staff on how to effectively position our products. Alongside this, I ran comprehensive one and two day train the trainer workshops for our partner business development managers, giving them the tools to scale our training across their own networks.

It was a rewarding experience working with great people and seeing the direct impact of sharing my knowledge with partners and customers. By establishing the e-learning infrastructure, creating the curriculum, and upskilling the internal team, I was able to leave the ANZ region with a self-sustaining training ecosystem that continues to support their partners and drive revenue.

Process improvement and Lean Six Sigma Compass — Learning and Development Specialist

Compass was my introduction to the Australian market during a period of exponential growth, giving me a fantastic canvas to shape how the organization developed its people. I built the induction and training programs from scratch for the claims assessment and customer service teams, ensuring they could balance empathy with precise technical knowledge. Once that engine was running, I shifted to the debt recovery team, designing targeted coaching and custom quality assessment frameworks to lift performance and recovery outcomes.

To support our frontline managers as we scaled, I designed and facilitated a foundational leadership program focused on effective feedback, difficult conversations, and the GROW coaching framework. I was eager to maximize our operational efficiency, so during my final eighteen months, I completed my Lean Six Sigma Green Belt accreditation. I partnered closely with the Business Improvement Manager to audit, streamline, and document our workflows. By cutting out inefficiencies and building better processes, we saved the company significant time, effort, and money.

After four and a half years of building programs, leveling up my instructional design skills, and helping the business scale sustainably, I reached the internal ceiling for growth and knew it was time for my next challenge.

Customer service and relationship building Transcom — Three Roles, One Foundation

Transcom in the Netherlands is where my professional journey truly began. I started there during university as a customer service representative, and within five months, I was promoted to Team Leader, managing a team of up to 25 reps. We were operating the outsourced technical helpdesk for Apple, reporting directly into their European head office in Ireland. Leading a team in that high standard environment helped me realize that my real passion lay in people development. I had previously run music workshops for schools, so the transition into professional training felt completely natural.

When a training role opened up, I leapt at it. I began onboarding new hires and coaching existing reps, quickly progressing to Senior Facilitator. Working with a brand like Apple meant learning from the absolute best. They sent me to their head office for rigorous, specialized development, where I earned certifications in advanced train the trainer methodologies, virtual delivery, and performance coaching. This built a strong baseline for my facilitation skills and instructional design knowledge.

Because our site performed so well, our team was selected to support Apple's global expansion by launching new international branches. I was put into an elite startup squad sent out to build new sites from the ground up. While others handled the operational logistics, my mission was to establish the human capability. I traveled to multiple countries, training their new staff, upskilling their coaches, and certifying their local trainers to ensure the brand's high standards were maintained globally. It was an incredible experience that solidified my ability to walk into any environment, build capability, and scale success.